How To Launch Your First Proof Of Concept

  • February 09, 2018
  • | by Admin

      Interested in launching your first proof of concept? Check out the article below on how Popfoam is mentioned as a game changer in product development through our injection molded EVA Foam featured on

While the figures on new product failures vary, there’s one thread that connects them: The majority of new products fail. And, that includes those designed by major brands.

Harvard Business School professor Clayton Christensen reported that 30,000 new consumer products are launched each year — and 95% fail. Even brands like Apple, Ford, and Pepsi have had some dismal product failures that were clear setbacks, despite having so many other highly successful product launches.Read the full article











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